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Search Engine Optimization, or SEO is the process of optimizing your website so that it can be found at the top of the major search engines without paying advertising fees to the search engines. Too many businesses have a website, but don’t effectively market it.  Having a website that isn’t properly marketing is like putting up a billboard in the middle of the Sahara Desert – nobody will ever see it.  Driving traffic to your site with SEO is like putting that same billboard (your website) on the busiest interstate where millions can see it each day.

Because of our 10 plus years in the business, we know how to get results, and to do it in an professional and ethical manner. This allows us to get your business to the top of the major search engines and keep it there, giving your business a competitive advantage over your competition.  If you’re looking for a marketing company that can help you dominate your competitors, look no further. Our comprehensive approach is extremely thorough, and unrivaled within the industry. 

Our 8 Step SEO Process:

Step 1: Identify Initial Web Pages for SEO: We will identify the  most important pages on your website first. Not all pages will need to be optimized for SEO, identifying which ones do will be the first step in generating an effective SEO campaign.

Step 2: Identify Primary & Secondary Keyword Phrases for Each Page: Identifying the right keyword phrase that will drive results is critical for successful SEO. Our findings show that in many cases, a phrase is better than single word, especially in competitive situation. We will help you discover which phrases will bring you the most traffic based on your specific products or services.

Step 3: Client Approval: Review the web pages and keywords with you to obtain agreement or make adjustments before beginning the actual SEO analysis and recommendations.

Step 4: Baseline Reporting: Generate a baseline report for the primary & secondary keywords. The baseline, as the name implies, gives us an indication of where your pages are ranked on the leading search engines, and will be used to measure results.

Step 5: Website Analysis: We provide a detailed analysis on the key website elements that, when adjusted & optimized, leads to an overall successful SEO campaign.

Step 6: Website Recommendations: Leveraging the analysis performed in Step 5, we create a recommendations report that addresses specific changes and additions for your site. In some cases we include sample copy and the exact HTML code, suitable for cut & paste by your programming team. Further, we will explain in detail each of these attributes and include industry standards. We will review this document with you in detail and address any questions.

Step 7: Programming: The actual implementation of our detailed recommendations. Once all the changes have been completed, we will run an audit to verify that the recommendation was implemented correctly and identify any changes, if needed.

Step 8: Submission to Search Engines, Web Directories & Link Building Campaign: Although search channels regularly spider new & existing pages, we recommend submitting pages to the key channels. We will, as part of the recommendation, identify the key search channels where we should submit your webpage’s, and any additional fees associated with each. (Eg: Google Sitemaps, BOTW, etc.)

Frequently Asked Questions about Search Engine Optimization (SEO):

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Is SEO Really That Important for My Business?

That really depends.  Do you want to attract new customers who are hungry for your products and services?  If you answered yes, then SEO can help your business tremendously because when people search online for key phrases that relate to your products or services they’re either finding your website, or the website of one of your competitors.  We think they should be finding your website, don’t you agree?

How Does SEO Compare with Traditional Marketing?

In many ways, SEO is much more effective than traditional advertising mediums such as print ads, radio, and television. With traditional advertising, you’re just blasting the readers, listeners and viewers with your information, and if they’re not in the market for what you’re offering, it goes in one ear, and out the other.  Getting your website found at the top of the search engines via SEO, however, allows you to market to the customers who are ready and hungry for your products and services. Furthermore, SEO allows you to track the effectiveness of your efforts.  When was the last time you got a report from a radio station letting you know how many people visited your website because of your ads? 

Can’t I Find A Software Program to Do My SEO?

Again, that depends. Do you want lasting or short-lived results? The top search engines like Google, Yahoo, MSN, and Alta Vista have built into their complex algorithms components that account for human idiosyncrasies.  As such, a software program that does SEO for you might provide short lived results, getting you a good ranking for a week or two, but once Google and the other search engines catch onto the fact that your SEO is software generated your website is likely to be blacklisted and removed from their search engines altogether.  We suspect that you have worked too hard building and growing your business to let that happen.

How Can Spyder Candy ^LLC Help My Business?

Because of our 10 plus years in the business, we know how to get results, and to do it in an ethical manner. This allows us to get your business to the top of the major search engines and keep it there, giving you a competitive advantage over your competition.  If you’re looking for a marketing company that can help you dominate your competitors, look no further.

 If you'd like to find out how Spyder Candy can help you drive qualified prospects to your website via search engine optimization, click here to submit for a proposal.  One of our expert consultants will contact you within 1 business day.