Earthblog

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. - Warren Buffett

When you're running a business, your online reputation is one of your greatest assets. Unfortunately, gone are the days of one-way monologues where you control your reputation via traditional Marketing and PR efforts. On the internet, your online reputation is built on a perception of reality that is created via consumers through mediums such as blogs, message boards, forums,social media sites, and review sites. Therefore, because consumers can influence the perception that others have of your brand and company, it's now more important than ever to manage your company and brand's reputation online.

People are talking about your business everyday. Sometimes it's good, but sometimes it's bad. It only takes a few bad posts to cost your company a TON of money, and tarnish your reputation for years to come. Today is the day to take control of your image by implementing a reputation management strategy for monitoring and managing your reputation.  Spyder Candy has an arsenal of powerful tools to effectively manage the reputations of companies, corporations, company employees, politicians, personal brands, and celebrities.

Online reputation management is one of the most overlooked, yet essential aspects of business today. It's essential for any company that is striving to grow and protect the brands they've worked so hard to build and grow. This is why Spyder Candy provides a proven system for monitoring, responding to, and building your company's online reputation.

Reputation Management Quick Facts:

What is Online Reputation Mangement?

Online reputation  management is realizing that the perceived value of your brand is defined by information found and discussed on the internet. Therefore, requiring your constant monitoring and participation in those web conversations (Andy Beal).

Why Is Building A Positive Online Reputation Important?

Because of the accessibility of the internet today, more and more customers are discussing your reputation using the web. As a result, Marketing and PR are no longer a one way monologue, but rather an open dialogue between companies and their customers.  Therefore, a single negative review or blog post online can spark a reputation crisis, causing your company to lose sales and potential customers.

Quick Facts About Your Online Reputation:

·         90% of individuals put their trust in what others have to say about your reputation (Forrester Research).

·         87% of Consumers look at the reputation of a company’s CEO when judging your company’s reputation (Hill and Knowlton).

·         59% of hiring managers are influenced by your online reputation (Viadeo).

The good news is that Spyder Candy can help you monitor and protect your brand’s reputation online.  With over 10 years PR and Marketing experience, we know how to build your brand’s reputation and manage a positive online reputation.

Repairing A Tarnished Online Reputation

Once you understand how a poor online reputation can affect your company, it becomes clear that you MUST manage and protect your brand.  The good news is that, even if you have a negative reputation online, there are steps that we can take to clean up your online image so that when potential customers search on your brand (or name) they’ll see positive information about your company and brand.

 If you'd like to find out how Spyder Candy can help you protect your online reputation and brand, click here to submit for a proposal.  One of our expert consultants will contact you within 1 business day.