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Podcasting is a powerful marketing tool used to broadcast audio and/or visual presentations to a massive audience of potential customers who are eager to hear your message. Similar to other forms of social media marketing strategies, Podcasts enable you to reach potential customers in a manner that is convenient for them. Unlike the annoying telemarketer who calls during dinner, podcast marketing allows the consumer to listen to your message on their terms – when and where they choose. The simple fact that a consumer has subscribed to, or downloaded your podcast shows that they have an interest in your company and/or products. How Popular Are Podcasts? Consumer use of Podcasts is growing steadily. According to a study performed by Edison Media Research over the course of one year, Edison found the following: - Consumer awareness of the term "Podcasting" increased from 22% to 37%.
- Consumers who have listened to an audio Podcast rose from 11% to 13%.
- Consumers who have watched a video Podcast rose from 10% to 11%.
Is Podcasting New?
While Podcasting is a relatively new marketing concept, Spyder Candy has specialized in social media marketing strategies for the last several years. Because we are experienced leaders in the social media industry, rest assured that Spyder Candy will take the steps necessary to ensure your Podcast is of superior quality, including: - Professional scriptwriting.
- Strategic process for online presentation, design, and delivery.
- MP3 and video hosting services.
- Audio and video recording and production.
- Voiceover integration.
- Post-production services including video editing, mastering, and encoding.
- Distribution and aggregation: the methods by which customers find and use your podcast.
- Monthly usage statistics.
- Professional internet media placement to ensure high levels of exposure.
How Can Spyder Candy Help Grow My Business with Podcasts?
Spyder Candy is an innovative marketing leader for businesses seeking a specialized approach to Podcast marketing. We provide the necessary services to help create, integrate, and deliver your Podcasts to your target audience. Our specialized service can help you tackle the challenge of harnessing the power of this new and innovative marketing channel. If you'd like to find out how Spyder Candy can help you bring targeted prospects to your website with Podcast Marketing, click here to submit for a proposal. One of our expert consultants will contact you within 1 business day.
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Podcasting Services
