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What is Mobile Marketing?

Mobile marketing is one of the newest forms of digital marketing wherein a business can market directly to consumers via SMS, often referred to as text messaging. Like the internet, the mobile phone offers unprecedented marketing benefits, allowing you to reach out to a wide audience, entice repeat business, and gain new customers.

What is Email Marketing?

Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing. One of the biggest mistakes that businesses make is that they aren’t re-marketing to their current customer base. Given that it’s approximately 10 times harder to bring in new customers than it is to sell to your current customer base, it’s surprising that so few businesses are leveraging the power of email marketing. Here are four of the main reasons your company should consider investing in email marketing.

While other companies may offer mobile & email marketing services, Spyder Candy offers unmatched service, support, and reliability. Not only do we help you set up your mobile marketing & email campaigns, but we also help make sure your digital marketing is part of a very well orchestrated, overall marketing campaign, making it work in conjunction with your other marketing efforts. While the other companies may leave you high and dry when it comes to support, Spyder Candy is there to help you each step of the way.

Click here for more info on Mobile Marketing

Click here for more info on Email Marketing

Why Does Your Business NEED Mobile Marketing?

1. Immediate Call to Action - Unlike most traditional marketing avenues, Mobile Marketing allows you to create an immediate call to action, such as “Come in today and receive a free drink with any lunch special,” or “Schedule a follow up visit today and get a free tooth whitening kit.” With radio, print, and television advertising you face considerable production times to produce marketing materials. With Mobile Marketing you can create campaigns or messages quickly.
2. Reach Your Target Audience Any Time of Day - Mobile Marketing holds significant benefits over traditional marketing in its ability to reach an audience anywhere, anytime. Radio and TV ads tend to produce the best results only during “primetime” slots, which can be very expensive. With mobile marketing, your campaigns are sent directly to your subscriber’s mobile phones, eliminating the need to target your audience only during “primetime.” Most people have their phones with them at all times, so reaching your audience any time is simple with Spyder Candy’s Mobile Marketing solutions.
3. Direct Your Message to Your Target Audience. Mobile marketing allows you to segment certain demographics of your customer base and create special message campaigns that are targeted specifically to that demographic. This gives you the ability to customize your message to be extremely effective to the target audience, producing significant results over generic messages sent to a wide demographic of customers.

Why Does Your Business NEED Email Marketing?

1. Effective - Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your website or storefront. You can easily target your emails to your entire customer base, or a certain demographic within your customer base. 
2. Immediate Results - Email marketing has two great advantages over other marketing vehicles. First, with the help of Spyder Candy, LLC anyone can create and send compelling email newsletters, promotions, announcements quickly. No agency or production time is required to create and send professional communications as with television and radio. Second, email marketing generates an immediate response. The call to action is clear: “Click here to take advantage of this offer”, or “to learn more about this service”, or to “attend this event”. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
3. Measurable - Unlike other marketing vehicles, results from email campaigns are easily measured. Results are reported in terms of “opens”, which report how many people saw your offer or newsletters, click through rates (CTRs), which measure how many people actually clicked on the links in your email, and in a many cases, who actually clicked on those links. The ability to measure your results not only lets you know how effective the campaign is, but it allows you to test future campaigns and buyer sentiment as well.

 If you'd like to find out how Spyder Candy can help your business leverage mobile and email technology to bring your company more business, click here to submit for a proposal.  One of our expert consultants will contact you within 1 business day.